Brand awareness is the extent to which people are able to recall and recognize your brand.

Contextual marketing is a strategy that is guided by the behaviors and conditions surrounding your marketing efforts, so all content is relevant to the person receiving it.

Word-of-mouth marketing (WOM) is the oral or written advocacy of a good or service from a satisfied customer to a prospective customer.

Churn rate is a measurement used to calculate customer retention and is significant for recurring revenue companies.

Customer acquisition cost (CAC) is the cost associated with turning a lead into a customer.

Cost per lead (CPL) refers to the amount spent on acquiring a lead.

Key performance indicators (KPI) are used to track progress towards marketing goals.

Customer lifetime value (CLV) is the predicted net profit associated with the future relationship with that customer.

Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area.

A CMS (content management system) is a software that allows marketers to create, design, host, edit, manage and track the performance of all of their website content.

Marketing operations is everything that happens in your marketing automation and CRM platforms to enable the delivery of the right message at the right time to people who are interested in your products and services.

Sales operations is everything that happens in your CRM and sales acceleration platforms to enable your sales team to communicate effectively with clients and control their sales process.

Revenue operations is the alignment of marketing, sales, and service to drive accountability and increase efficiency across your business.

Multi-touch revenue attribution is the process of organizing, collecting and cataloguing all of the interactions that occur as an individual decides to make a purchase with your company.

Customer marketing is a set of strategies and tactics aimed at your customer base in order to improve their experience with your brand and increase the value they gain from their engagement with you.

Customer acquisition refers to all of the steps, processes and resources involved in attracting a first-time customer to your business.

Customer retention is the act of renewing your existing customers, so they continue to work with your company. It is the inverse of churn.

Customer success is partnering with your customers to help them meet and exceed their goals.

Product marketing is the process of bringing a specific product to market and ensuring that that product is successful.

A minimum viable product (MVP) is an offering that has enough features to initially satisfy your target market.

Total addressable market (TAM) is the amount of potential revenue your company could earn if everyone with a demand for your product or service actually bought it.

A Product Qualified Lead (PQL) is someone who has tried your product and indicated purchase interest through their usage.

A landing page is a webpage optimized for lead generation.

Responsive design refers to the way a website automatically adjusts to the screen size you are viewing it from.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

Paid search is the practice of displaying ads on search engines based on the terms, or keywords, individuals search for.

Keyword research is the process of identifying the search terms that your prospective site visitors are looking for online.